Advertisement Fallacies 3

This advertisement is for a Swedish Newspaper called the Expressen, but viewers are unaware of that until that last 5 seconds of the commercial. The setting of the men in a sauna appearing to be naked above the waist causes the viewers to make an inductive leap that the man is invading the other mans personal space...The facial expression of the first man as well as his attempt to be discrete about his snooping causes us to make this inductive belief. The audience in the background laughing only somewhat confirms our assumptions as we continue to watch the commercial, and because the advertisement uses no sound effects or background music our attention is focused on the awkwardness between the two men. This commercial also uses the tactics of logical fallacies. The fallacy, Hasty Generalization, was used to make the advertisement standout to consumers, making it memorable as well as advertising their product. The audience drew conclusions from too few facts, causing the audience to make the inductive leap which is what causes this advertisement to become comical in a sense. Of course, this is exactly what the advertisers were expecting when they purposely used the fallacy of Hasty Generalization to present their product, and us as the audience fell right into their threshold, making this use of a fallacy a success.